Friday, December 04, 2009

F1 Team for Sale. Early Buyers Saw It Here First.


Ferrari Goes out with Bad-Boy Red Bull. McLaren Struggles with the Angst of Growing-Up Wealthy. Everyone Hangs out in the Diner at the End of the Race.
 (Image Credits: Twentieth-Century Fox Television)

We're generally a humble bunch here at Fuel Interjected, but, we just thought we'd point out that we called this one in September: RenaultF1 will go up for sale, according to sources quoted in Autocar Magazine. What's better is that they will be better for it. Rumor has it that Prodrive is interested in purchasing the team with the help of Luxembourgish investors. Prodrive is, of course, the home company for David Richards, formerly Team Principal of the BAR-Honda team and the Subaru WRC team, before that. BAR-Honda enjoyed their best years when Richards was involved. If there is anyone who can put together a good operation, it will be him. Then again, F1 seems to be like the later seasons of 90210: is there a recognizable member of the original cast in the bunch? How could a high school show become about anything other than that? Is it even entertaining anymore?

Friday, November 20, 2009

Nissan GT-R Interceptor: To Serve and Protect Fantasy Land


It is Rumored that the Emirates will Also Have Asimo Direct Traffic.
(Image Credits: Autocar Online) 


There is something slightly nerdy about the Nissan GT-R. Maybe it's the PS3-style computer interface (developed with the erstwhile nerds at Polyphony Digital, creators of Gran Turismo). Maybe it's the super-complicated way in which it does everything. The GT-R does have the latest version of Nissan's all-wheel drive system, a seven-speed DSG with driver-selected shift speeds, variable dampers,and more electronic driver aids than an Airbus A380. Maybe it's just the fact that it's a Nissan. The last seems the most likely.

But this morning we have awoken to a new world: the GT-R is seriously cool. The forward-thinking, ever-practical folks down in Abu Dhabi have taken delivery of a GT-R police interceptor. Everything about this makes sense. Think about it. The GT-R is a huge car, but it is also hugely fast. Ergo, it is a sleeper. All those driver aids mean that it will be easier to keep under control while making one of those Wildest Police Video style high-speed chases. Finally, and most importantly, this is Abu Dhabi. It is--perhaps superceded only by neighbor Dubai--the closest thing to a real-life Fantasy Land as there is on Earth. And in Fantasy Land, the GT-R makes a perfect police car.

Monday, November 16, 2009

Mercedes Decides that Everyone Else was Wrong



"And After I 'ave Invaded Russia, I will do Something Equally as Pointless and Mindless: Start a Factory F1 Team" - Napoleon Bonaparte
(Image Credits: kids-learn.org) 

As I burn the midnight oil, glacially wearing away at the excitement that is my PhD, I'm glad that I can find future fellow sufferers in futility in the world's automakers. Today's candidate: Mercedes-Benz. It seems that while Toyota, BMW and, eventually, Renault are sailing into the undying lands of F1, Mercedes thinks the time is right for a factory team. History proves that it is best to learn why others have failed before treading their path. Shockingly, no one has successfully done this when it comes to invading Russia (never in the winter, people!). Perhaps, Mercedes has been broodingly watching the other manufacturers bow out--especially arch-rival BMW--and thinks that it has twigged what they got wrong. Personally, I think it is much simpler: hubris. Mercedes has won all of its championships with a "McLaren-" prefix. Now, with the cash-strapped (yet brain flush) Brawn GP team as the factory outfit, Mercedes is set to make a run on the top step all by itself; albeit without the services of current World Champion, Jenson Button. Why else would you break up one of the most successful sports partnerships since Jimmy MacElroy and Chazz Michael Michaels? Who knows. Maybe Mercedes can do what BMW, Toyota, Jaguar, and Honda couldn't do. It all feels too much like history repeating.

Thursday, November 12, 2009

Italian Car + Turbocharger = Insult + ...?



Ferrari Says It's Turbo Time. Yikes.
(Image Credits: www.cincity2000.com)

Let's be real honest about something: it is possible to have too much of a good thing. Eat too much chocolate and you'll get fat. Drink too much and you'll either create a hurricane of vomit or end up in the hospital. Create a car with too much power and... well...

That is why the reports coming out that Ferrari is planning to turbocharge its engines in the future are so alarming. It's not that the Prancing Horse badge hasn't had breathing assistance in the past. The Autoblog article rightfully points out that the old F40 was a blown-V8. However, everyone had turbochargers back in the 1980s; even the Plymouth Voyager. Turbochargers were like fringed bangs, mullets, and shoulder pads; everyone had them, but not everyone was sure why.

A momentary interruption to our normally scheduled rant as we present material that

MAY CONTAIN ENGINEERING LIKE SUBSTANCE

Turbocharging: A Simple Primer

The benefits of turbocharging are simple: take a smaller, more efficient engine, strap on a vacuum, and get the power of a much larger engine when you want it. Simple, effective. This power boost is made possible by forcing more air into the combustion chamber; more air means more oxygen to react with fuel; more reaction means more power. Superchargers work in a similar fashion--ramming air into cylinders--however, they have the downside of being belt-driven; that is, it takes some of the power that you are making to run the supercharger. Not so, the turbocharger.
Hot exhaust gases created from combustion leave the cylinder and rapidly expand down the exhaust pipe at high velocity. This volume change is wasted in normal (or, to use engine parlance, normally aspirated) engines. However, by placing a turbine (turbo, get it?) upstream of the cylinder, it is possible to take advantage of this expansion and power a compressor off the same shaft as the turbine with a much smaller penalty paid in lost engine power. Turbochargers are lithe devices that operate at extremely high speeds and temperatures making them some of the most advanced, and fragile, systems in place on cars today. Despite their lightweight, though,  turbochargers still require time to accelerate to operational speed; enter the dreaded turbo lag.
What is turbo lag? Well, when you put the foot down in your normally aspirated car you get what engineers refer to as a "linear" response. The more that you put your foot down, the more acceleration that you perceive. This tends to progress in a very natural and expected fashion; the further your foot goes down, the faster the car goes, by proportion. Whether or not this is in fact linear is inconsequential. Now put a turbocharger onto the engine. Rather than increasing proportionally with throttle opening, the amount of air entering the engine with increasing engine speed is in fact exponential. The faster a turbocharger runs, the more air that it will pull into the cylinder, further accelerating the turbocharger. To get this reinforcing feedback, though, requires the engine to be running at sufficient speed to generate enough exhaust gases to be expanding fast enough down the cylinder to power the turbocharger. Furthermore, turbocharging allows the carmaker to use a smaller engine than they otherwise would. A small engine with no boost is not a very powerful engine. Yet, when the turbocharger reaches operating speed, the power will not come on gradually. Instead, it often slams home with frightening effect. Driving an unfamiliar turbocharged car can be a harrowing experience. The effect of turbo lag is exacerbated by having larger turbochargers; obviously, larger turbines mean larger inertia, mean more torque required for the same acceleration (thanks, Mr. Newton).

There have been several attempts over the years to mitigate --note, no one has ever claimed to be solving or to have solved the problem of turbo lag before the gents in Maranello -- the effects of turbo lag. The Supra Mk V had what are called "sequential" turbochargers. On these engines, a smaller turbo is placed in series with a larger one. At lower engine speeds, the smaller turbo "spools up" faster, giving boost at the low end. By the time the smaller turbo has reached its maximum operational velocity (at which point it produces no more boost pressure) the larger turbo is, theoretically, reaching its operating point; picking up where the little guy left off. This requires a very testy and time consuming development process. The two turbochargers must be sized properly such that one gives way to the other in a seamless fashion across a broad range of engine speeds. Rally cars have utilized "anti-lag systems" for years. For these systems, air from the intake side is admitted to the exhaust to keep the turbo spinning at a higher speed than if it were simply allowed to "stage down." Finally, VW has taken the novel approach of using both a supercharger and a turbocharger in what it calls a "twincharging" system. Despite initial expectations--and having driven one--I can say that the engine is marvelous. It delivers fantastic power down low and keeps on the boost well into the higher reaches of the tachometer. Even more impressively, it makes 160HP feel like all you will ever need, with the right 6-speed transmission, of course.

END TECHNICAL BANTER

With all this technology currently available, I really do wonder what Ferrari could be cooking up. They are masters of style, yes. Masters of advanced technology and innovative solutions to long-standing problems in automotive design? Not hardly. Back in the 1980s, automakers were putting turbochargers onto cars to get ghastly amounts of horsepower from engines that could barely handle it. Unsurprisingly, pressurizing an engine occasionally led to detonation. Today's computer-controlled engine management systems are vastly improved over their great-granddaddies from the "Me" decade, but they can't stop an over exuberant driver from spending a bit too long with the "go" pedal down a few too many times. Ferrari drivers are not known for restraint.
It will be necessary for Ferrari to increase their average fuel consumption if they intend to continue selling cars in California (see the marvelously ludicrous rumored Ferrari hybrid). Yet, I remain unconvinced. A turbocharged Ferrari has all the appeal of a monkey strapped to a stick of dynamite. He might be fun for awhile, but at some point he's going to bite you... or explode.

Monday, November 09, 2009

The 300SL Gullwing Reborn: The SLS AMG

The SLS, spreading its wings. (Photo courtesy of Mercedes.com)

Mercedes-Benz has recently been championing its newest creation, a tribute to perhaps its finest sports car, the 300SL Gullwing, the new SLS AMG. The SLS comes complete with all the technological bells and whistles Mercedes offers, like a SpeedShift 7-speed dual clutch gearbox, which controls a 6.3 liter V8 at 563hp, making it one formidable machine.

While some may wonder why it took Mercedes so long to produce a coupe in the image of the ghost of the legendary 300SL Gullwing--Eisenhower was President when the production version of the 300SL first came out--the wait makes the new SLS all the more alluring. Stylistically, the SLS is a modernized update of many of the classic elements of the 300SL, such as the large, centered three-point Mercedes star set in a sprawling chrome grille, which is flanked by singular headlamps. And, of course, there are the gullwing doors, which are as synonymous with Mercedes as the three-point star that adorns the front grille. Though it is (sadly) missing the unique red Tartan seats once available in the 300SL, it is still an undeniably eye-catching coupe.

As the first project for which AMG has been entirely responsible from the very beginning design stages, there are high hopes for the SLS. Mercedes' recent efforts in the upper brackets of the luxury car market have been less-than-remarkable: the McLaren SLR has been largely dwarfed in the market by the Enzo and Carrera GT, and the Maybach, despite all its publicity, has sold poorly. The SLS, however, riding the coattails of the acclaimed 300SL and representing perhaps the truest expression of the AMG badge (amongst production cars), is uniquely positioned in the market--and hopefully, successfully so--as a blend of modern technology and celebrated history in a way that only the Germans (and Italians) can do.

Wednesday, November 04, 2009

Fear Not, It Shall Return

The 2009 Viper--as menacing as ever. (Photo courtesy of Dodge.com)

Dodge has recently announced that production of the Viper, its crowning sports car, will be halted in July of 2010, following a final limited run of 500 cars. But do not fret--Dodge plans to return in 2012 with an updated version.

Dodge claims that the move to halt production is motivated by a desire to guard against lessening the market value of the current generation of the Viper by continuing its production with no end in sight. This move, it seems, is representative of a notable forward-thinking mentality on Chrysler's part. Market value for the Viper has always been strong--for instance, early generations have long-enjoyed a stable market value, not violently depreciating like so many other sports cars often do as production marches on. At a time when MSRPs of sports cars have soared, Dodge has done a noteworthy job keeping the price for the basic Viper below the $100,000 mark. As Chrysler is likely aware, bolstering its brand image cannot be accomplished with quick fixes, but rather must be oriented towards insuring that new measures and developments do not suddenly (and catastrophically) fold years down the road.

The Viper has always been geared towards a particular buyer, as is the same for so many American sports cars. Much as is the case with the Japanese-made Acura NSX, the Viper has enjoyed a loyal following, which recognizes its uniqueness and uncomplicated, natural approach to two basic components of a respectable, original sports car--raw speed coupled with an exceptional sound. At a time when complex European sports cars, with advanced traction control systems and 7-speed flappy paddle gearboxes, arguably dominate the market, the Viper has colorfully, and forcefully, demonstrated that a 6-speed manual transmission coupled with a 8.4 liter V10 can handle itself just fine, thank you very much.

For this author, it seems that European automakers ought to take note of this fundamental approach to the modern sports car, lest they forget the simple, yet crucial, principle that the connection between driver and machine is best strengthened by reducing the encumbrances between the two.

Monday, November 02, 2009

Ford: Back in Black


Like You Know Who, Ford is Back in the Black
(Image Credits: arcona.files.wordpress.com)

After reporting last week that Ford will cease being irrational and start selling the European-market Focus in the United States, I was literally beside myself with joy when I read that Ford has just turned over $1bn in profit in the third quarter. This is easily one of the greatest return from death stories since Lazarus walked out of the tomb or Neil Patrick Harris got a hit show again. Okay, maybe Doogie isn't back, but Ford has all the marks of a patient set to make a full recovery.
Like many headlines drawn from statistics, the devil is in the details. Yes, Ford has brought in more than it spent. However, it still has serious debts issues and will need to renegotiate with the UAW to be competitive with GM and Chrysler LLC in the long run. Also, Ford saying that it will be "solidly profitable in 2011" is as meaningless as worthless as the Zimbabwean dollar. If everything stays as it is right now (here's an insider tip: it won't) then Ford will be fully in the black. Something tells me there are some potholes and an injury or two up the road. All the same, let's celebrate the first solid application of polish to what had been one of the more tarnished names in the automotive field. Ford is proof positive that when a business is actually managed, rather than simply taken advantage of and its capital reserves of history squandered, it will succeed. Funny thing, that.

Friday, October 30, 2009

Five Minutes to Wapner, Five Minutes to Wapner...


TV... in my car?! Life is complete.
(Image courtesy of Chrysler.com)

Thanks to Chrysler, no longer will you have to fret that you might miss your favorite TV show. By the end of the year, for a mere $629 (plus installation costs), you can outfit your new Chrysler with roughly twenty channels of live television, including CBS, MSNBC, and MTV, among others.

At a time when some states are enacting laws prohibiting texting on cell phones while driving, Chrysler has added yet another distraction to the ever-increasing list for today's driver. Of course, the 7" TV included in the FLO TV Auto Entertainment system will not be positioned within view of the driver's seat. Nevertheless, the sound of live TV in the background, coupled with cell phone conversations and crying children, only adds to the many distractions faced by the average driver. And if the background noise is the sound of MSNBC reporting yet another day of dismal performance in the stock market, there is, it seems, little hope of returning the driver's focus to the task at hand, namely, the road ahead.

Leaving aside tangential concerns--why not talk to your children instead of turning on the TV in the backseat?--one hopes Chrysler has not hinged too much on this new innovation. It is, to be sure, a difficult time for Detroit auto makers, and live TV is certainly not the best means by which to bolster brand image.

Thursday, October 29, 2009

Lo and Behold, a Porsche Sedan...?

Image courtesy of Porsche.com

With most of the automotive world occupied with news about the fledgling American auto makers, it has been easy to ignore what would otherwise be a very strange sight in a Porsche dealership--the Panamera sedan. The 2010 Porsche Panamera recently hit dealerships in the U.S., marking the release of the first sedan produced in the history of the company.

This, of course, begs the question: A Porsche sedan? Really? Increasingly, Porsche has found itself in a peculiar position in the automotive world. It has long been a specialty auto maker--a boutique auto company, if you will--producing a very limited model line dominated, principally, by the 911, and supported over the years by an array of short-lived models, like the 914 and the 968, to name just a few. As other luxury brands, like Mercedes and BMW, have broadened their model lines over the years, releasing progressively more competitive sports cars in addition to their other ever-present wide offerings, Porsche has slowly succumb to the changing market demands, offering models aimed at different segments of the market--witness the Boxster and the Cayenne--not merely at the competition in the upper echelon of the sports car market.

The new Panamera seems to follow this trend. Though in a time when public image is ever so crucial for auto makers, this is a bold move by Porsche. There is, it seems, the risk of dividing its customer base--for the Porsche purist, the thought of a Porsche sedan is as disturbing as was Porsche's release of a SUV, the Cayenne; but for the discerning, (wealthy) comparison shopper, it stands as a very viable alternative to comparable offerings by, say, Mercedes and BMW.

Nevertheless, for some, the Panamera might be nothing short of a religious awakening. After all, it is a performance sedan made by the company that has brought you the 911, the most enduring sports car in history. Surely it must be a remarkable car... right?

While the Panamera is not on my Christmas wish-list, I certainly would not refuse a test drive.

Saturday, October 24, 2009

Ford Focus: Signs of Intelligent Life in the Automotive Universe


One World. One Focus.
(Image Credits: Autocar Magazine Online)


The FI faithful will be familiar with the fact that Ford is a favorite tackling dummy of mine. I have written a couple of times times (at least) in the past about how, inexplicably, Ford wanted to sell two different versions of the Focus; one for the American market, and one for the European market. Granted, Europeans, particularly the British, have different tastes. But if a car is such a dynamite success, why mess with the formula? It's at best patronizing, at worst insulting, to suggest that American tastes run so different to European ones that an entirely different version of the same car is necessary. It's not like "good driving dynamics" and "highly efficient powertrains" don't translate.
Well, Ford has pulled the soapbox from underneath me. SETI can stop directing its antennas at Detroit because we've found sentience. There will be one Focus in the next generation; it will return to being a "world car." Let's applaud a sensible business decision from a company that, despite the competition, has made a series of them. Not to lay too much pressure on "the little Focus that could," but this could be exactly the sort of decision that pushes Ford back to the forefront. It could bring the world closer together, make trees dance, and squirrels sing. Okay, maybe it was just a good move.

Monday, October 19, 2009

The Lotus Scura: Lord Vader, Your Car is Ready


Luke and Leia's Half-Brother is a Lotus. This One is a Bad Guy, Though.
(Image Credits: Twentieth Century Fox)


Many cars come close to being villainous. There's the Hummer H2, that ponderous, panda-killing enemy of the planet. Then there is the Maybach 62; a car that practically screams "bailout bonus." Or what about the AMG Black Series cars? These are, of course, cars so dangerous that Mercedes sells each one with a "parental advisory warning" (scroll to the video at the bottom of the page. For non-UK, see here). All of these cars, though, are choir boys compared to a car so evil, so devilishly cool, and from somewhere wonderfully unexpected: Lotus.

I know what you're thinking: Lotus makes cars that punch above their weight performance-wise, but they always tend to be a bit dorky or just downright effeminate. But check out the new Lotus Scura. It looks like the unholy offspring of a Lotus Exige (of which it is a special edition) and Darth Vader's helmet. What's even more delightfully sinful is that matte black paint scheme that makes the car a poor man's Reventón. With the new Evora out, it's nice to see the Exige being freshened. Even if it is the only sports car seeking to wield total control of the galaxy.

Saturday, October 17, 2009

The Hydrogen Car in Perspective



Colonel Claudius Crozet was a man of perspective. He would carefully weigh the decisions relating to our personal transportation destiny.


I want you to close your eyes and think back. I recognize that this will make it difficult to continue reading, so maybe we can just pretend. Think back to when you were in Kindergarten, 1st, or 2nd grade. What sorts of things were you learning? The alphabet? Simple words? Mathematically, you were probably learning addition, maybe subtraction, and what we would call planar shapes; that is, shapes that are two dimensional. Squares, circles, triangles are all planar shapes, for example. Fast forward to 9th grade Geometry. Now you are learning three-dimensional shapes. Suddenly, the rabbit hole is deeper. Two dimensional shapes are easy to render on paper; it is a two-dimensional medium. Three dimensional shapes are more difficult; this is the subject of a rather advanced field formerly known as projective geometry. I learned this in a very basic form in the second year of my engineering undergraduate course as a part of technical drawing. The problem with projective geometry is that the drawer is required to convey the most defining features of the three-dimensional object in question without obscurity and in as simple a fashion on a 2D medium. Hence, there are some things that you will see, there are some things that you won't.

This might seem like a bit of a flippant, technical digression from our usual programming here at FI, but it is, I hope, a clear metaphor for the issue of alternatively fueled vehicles. The problems that we faced during school were "two-dimensional," if you like. They were easily visualized, well-defined, and well-trodden. There was a well-defined beginning and end, as well. Finding a solution for the world's transportation needs--despite the hopes of many of our duly elected officials--is a "three-dimensional" problem. It has facets and characteristics that will appeal differently to different people. Most frustratingly, perhaps, is the fact that there may not be one solution. Rarely, in fact, is this the case. Often we have a preferred solution that seems like the only one, but it is just one choice out of many alternatives.

The Washington Post has run an interesting article about Congress continuing funding for research into hydrogen vehicles in the United States. Few technologies are as polarizing as the hydrogen fuel cell. There are those who insist it is the way forward. There are those who insist it is a pipe dream. The majority live somewhere in the middle. Understanding that this is a complex issue, and not wanting to wander too far off topic, allow me to posit a few statements on this issue in particular.

The Case for Hydrogen
In its favor, hydrogen is the most abundant element in the universe. The trouble is that it is often paired with something else. On Earth, this is often oxygen, in the form of water. Thus, to "free" the hydrogen it must be debonded from the oxygen. This costs you something. Proponents of hydrogen argue that, given hydrogen's abundance, if an effective and efficient method were developed for releasing it, it would automatically become profitable and viable. Using hydrogen in a fuel cell is a completely zero emissions process. By using a fuel cell to generate electricity, only water is produced. Thus, a relatively sustainable cycle is produced. Ideally the hydrogen consumed as fuel produces exactly the amount of water needed to return to fuel, again. Engineers refer to this as a "closed-loop" process. Theoretically, the vehicle itself could have a finite amount of water in the system that could be "electrolyzed" for power, with the water returning to be re-electrolyzed to continue the process.

Hydrogen can also be burned. This is what makes hydrogen unfortunately infamous. The world is very familiar with the internal combustion engine, however. Again, we would be reacting hydrogen in the presence of oxygen to produce only water vapor. Perhaps some other hydrocarbons or CO2 would be produced in trace amounts, but nowhere near the levels we see with the large-chain hydrocarbon fuels we use, today. Also, to just scrap so advanced a technology in favor of a less-understood alternative is something of a folly. We should always seek to build, technologically, rather than regress. BMW currently is the world leader in combustible hydrogen powered cars, though there are demonstrated difficulties with the technology.

One of the complaints levied against hydrogen is that it is not a viable short or medium-term greenhouse gas reducing fuel. This, however, is a somewhat ignorant complaint. Is science or engineering solely in the business of producing short or medium term solutions? Are not there experimental projects out there with no demonstrable public benefit? Developing an ultimately useless vehicle is not a sensible prospect for government. However, consider all the short-sighted comments that have been uttered in the past and proven silly by history. It was the chairman of IBM who said that computers would never fit into the room of a house; then the silicon microchip was invented and the rest, as they say, is history. The transistor was developed by Bell Labs; a research lab with ample funding and limited practical remit. The results produced by Bell Labs are continuing to pay technological dividends today. Could not the hydrogen economy benefit from such faith and monetary support? No, it may not be viable now, but our grandchildren could thank us.

The Case Against Hydrogen
The polemical side of the argument is, admittedly, easier and centers on three crucial fields: production, storage, and power.

Hydrogen is incredibly difficult to separate from oxygen. When compared with the streamlined process for converting crude oil into gasoline, electrolyzing water to produce hydrogen and oxygen gas seems wasteful, primitive, and stupid. Where does the electricity come from? Methane? Coal? Better yet, nuclear? The best method we currently have to produce hydrogen is by electrolyzing water, and the yields are appallingly small for the energy required. Furthermore, there are already cataclysmic water shortages in parts of the developing world that will only get worse as climate change occurs. Thus, many of the same criticisms levied against biofuels (they will require land used normally to produce food) can be levied against hydrogen production (it will require water necessary to irrigate land or nominally used for drinking). Yes, ocean water can be desalinated. This only increases the energy input and further swings the needle away from hydrogen.

Storage gets a lot of press, when it comes to criticizing hydrogen. It is, after all, the lightest element and, therefore, the least dense. To make hydrogen viable will require storing it at very cold temperatures (as a liquid) or under very high pressure (still, as a liquid). Yet, even with cryogenic hydrogen fuel, the hydrogen car will require a much larger fuel tank than its gasoline powered ancestor. Hydrogen is also volatile, flammable, and dangerous. For that matter, so are gasoline and alcohol. There are developments for storing hydrogen in a solid mixture, but then it must once again be separated out; renewing the same line of criticism previously levied.

Ultimately, though, this may really be a question of compromise and power. Engine Control Units (ECUs) have become so advanced over the past decade that drivers are used to having cars that produce 300 horsepower and can get 30 MPG on the highway. This odd juxtaposition is impossible without adaptive control of the air-fuel ratio. Despite all the computer enhancements, the internal combustion engine remains a massively inefficient device. Best estimates are that modern gasoline internal combustion engines have a thermodynamic limited efficiency of 37%. The majority of energy loss is as waste heat. Although a hydrogen ICE will run at a lower temperature--that is, with less heat loss--it will still not be perfect. Fuel cells, as well, will have finite performance limits. As demonstrated by the BMW Hydrogen 7, hydrogen has a lower energy density (energy available for power per unit weight). Thus, the MPG of a hydrogen ICE is markedly lower than that for a gasoline engine and it produces less power. Consumers will likely be unwilling to compromise on a step backwards from what they are used to, even if it would raise the likelihood of future benefits. After all, look how far the gasoline powered car has come.

Finally, this decision reeks of patronage. Once the government has set aside funding, good luck trying to take it away. 190 separate hydrogen projects? Would not 10 have done, let alone a couple of hundred? The development itself is proving to be mismanaged, wasteful, and devoid of any real urgency. While hydrogen may not be a sensible short or medium term solution, there are technologies that may be, and that would become so if they received the funding being sent down this questionable route.

---

The choice should ultimately be made by the market. There were literally dozens of car manufacturers and various types of drive other than the gasoline engine at the turn of the 20th century. The market settled on the gasoline engine and a few manufacturers as being best. Now it is time once more to have a plethora of options available. Returning to our problem solving analogy, it is clear that this is a 3D problem. Consumers and decision-makers alike must ask themselves some very serious questions:

1) What problem are we trying to solve?
2) What technologies are available now?
3) What technologies show promise for the future?
4) Is the government the best suited for making a decision in this regard?
5) Is funding hydrogen research a good idea in the short term given its uncertain long-term potential?

These are questions that should not be simplified or idealized. After all, this is a three-dimensional world we're living in.

Wednesday, October 14, 2009

The New Porsche Turbo: The Nerdy Supercar



As Reliable as a Labrador. As Fast as Angelic Flatulence. As Efficient as German Public Transport.
(Image Credits: Autocar Magazine Online)

Is it wrong to want a Porsche Turbo? Is it somehow boring or mundane? Although there is a vast swathe of performance metal available on the market (more now than at any other point in the history of the automobile), gearheads can be divided into two camps: those that would own a Porsche 911, and those who never would. It is such a polarizing car, and it has had nearly four decades worth of engineering refinement to heighten the debate. I personally have long lived in the camp that finds them boring, unoriginal, and too common for someone who actually likes cars. However. the more I see the Porsche Turbo, with its classic lines and rear track as wider than Shaq's wingspan, the more I realize how deeply desirable it is. It is, for all intents and purposes, an executive jet for the road. All comfort, all luxury, all performance, all business. And now, there's a new one.
The video is hilarious. Compare the Porsche Turbo video with this Ferrari 458 trailer and you'll see what I mean. On one hand, unbridled (ha ha) Italian exuberance. On the other, calm, reserved, German efficiency. Powerslides and pumping music versus...well, a nerdy guy with an unpronounceable last names extolling the virtues of variable stiffness engine mounts. How many times does he have to say it's "efficient" anyway? But it's then that you realize what a compliment that that is. To an Italian, nothing could be more central to the essence of life than passion and emotion; that is why Ferrari is so consummately Italian. And to a German, there can be nothing of greater value than efficiency and reliability; and that is why Porsche makes the best damn sports cars. Period.

Thursday, October 08, 2009

DeLorean Proves the Existence of Irony



DeLorean: Still Making Time Travel Possible

Not only is the sun shining in the UK--making this a pretty good, albeit really cold, day-- but what came across the feed this morning has to be the most exciting news to reach car and nerd fandom, well, ever. Never has a confluence of these two spheres been so complete than when one considers the DeLorean Motor Company. And yes, dear readers, DMC is planning to come back. DMC is, of course, the company that gave us the iconic (and forever idiosyncratic) DMC-12. Nothing fixes the 'Back to the Future' franchise in the 1980s like the DeLorean. Nothing. Only the failure of Pan Am was more significant in making all movies prior to 1991 seem quaintly old-fashioned.
According to the article, DMC is weighing a plan to continue production of the Pontiac Solstice because some mythical creature named 'JZD' remembered it from a past life, or some other flaky explanation like that. The real question: does DMC really expect to be taken seriously if they refer to their founder as 'JZD?' Let's not forget, this was a man who funded his corporation by extorting the Irish government and selling cocaine (scroll down to 'Entrapment'). He was already sketchy enough! Let's hope that this '80's comeback is more like 'Don't Stop Believing' and less like leg warmers. Those definitely could have stayed confined to history.

Tuesday, October 06, 2009

German Minis: Sounding the Shallow Depths of National Identity



Sara Lee's Japanese Parent Company Happily Announces American Apple Pies Are to Be Produced in Hokkaido
(Image Credits: makepeacewithfood.blogspot.com)

Autocar reports this morning that BMW will likely be opening an assembly line for the Mini brand in Germany. What is unclear from the tone of the article is whether this is perceived as a good or bad thing. To me, it is little other than a foregone conclusion. When BMW bought the Mini brand it was buying just that: a brand. In that time, the Roundel has almost single-handedly created the market for luxury small cars. Now competitors have gotten wise; Audi has the A1, Mercedes has the A-class. In a situation that is somewhat the mirror of our earlier Phaeton discussion, BMW has no direct competitor for either of these cars; it has Mini. As the article states, one possible explanation is that BMW is planning to create a BMW-branded small car.
Not to do any transatlantic finger pointing, but isn't this exactly the issue that GM ran into: too many fingers in too many pies? Granted, luxury small cars are still something of an oddity in the US. Why would you want to pay more to get less when you could have more? A couple of quick disjointed thoughts:

1) From the connoisseurs perspective, this may not be that much of a bad thing. Better to have a little of a good thing--say a bottle of a fine microbrew--as opposed to a whole lot of something of lower quality; the ubiqutous case of Natty Light. This is anathema to a lot of people; look at the Camaro, I need say no more. By the way, how bizarre is it that Natty has commercials now? Do they really need to advertize? What emerging markets are they trying to reach? Was there uncharted territory in the 18-20 fratboy demographic? Returning to the automotive sphere, the Mini and its competitors offer that 'microbrew' option. You could get more car for the money, yes. Do you need more car? Maybe. However, if you don't, there is something luxurious and pleasurable for the money.

2) This unfortunate episode highlights how shallow cultural identification has become in this age of globalization and rebranding. While the Mini exudes 'britishness' like a greasy slab of cod with some double-fried chips in a styrofoam container on a rainy seaside afternoon, it is a German car, through and through. The Mini would not be so good if it weren't German. It's 'britishness' is as thin as the sheetmetal of its body panels. Through the token gesture...actually, through the vast charity of BMW in modernizing the Morris factory in Oxford, the Mini has kept physical connection to the country that gave birth to it. However, it was only a matter of time before it became little more than a brand. Is Mini about to jump the shark? Possibly. But for the time being, lets revel in its second rennaissance.

Monday, October 05, 2009

Hyundai to Honda: "I think you're pretty swell, too."



John Muir First Described the Sequoia Redwoods as " Wicked Sweet."
(Image Credits: imlablog.wordpress.com)

In a press release statement straight of our current 'Twitter-era,' Honda's CEO described Hyundai as being "awesome." While the erstwhile Mr. Takanobu undoubtedly meant it in the sense of 'inspiring awe,' though perhaps stopping short of 'majestic,' it is at once a silly, hyperbolic, and foreboding statement. 'Awesome' is not quite the adjective that I would use to describe Hyundai, in any sense. I usually tend to reserve 'awesome' for the Alps, or King's College Chapel, or perhaps even an '80's power ballad. Hyundai? Not really. The gymnastics of diction aside, there's absolutely no questioning Mr. Takanobu's assessment of the potential challenge that Hyundai will raise for their cross-strait neighbors in the coming years. Improving quality, excellent warranty plans, and--that jewel of capitalism--cheap labor have convolved nicely in South Korea; see the relative success of compatriots LG and Samsung, as an example. It is only a matter of time before people trade down on the quality of a Japanese car for the economy of a Korean alternative.

Thursday, October 01, 2009

Good Night, Saturn


Saturn: GM's Stab at Long-Term Relevance Goes Straight Through Its Heart
(Image Credits: Treehugger.com)

As this Washington Post article details, Penske Automotive has backed down from a deal to acquire the Saturn brand from GM. Penske had hoped to acquire the Saturn dealers, leaving a partner manufacturing firm to build the cars to be sold. It was a sensible plan; Penske has long been a force in retailing and the dealership world, yet he has very little experience (if any) on building cars (Indy, excepted). The obvious hitch was that there were no automakers out there who are so flush with cash that they could acquire a brand like Saturn.
I did find one of the descriptions of Saturn in the article a bit overblown. For example, does Saturn really have a " '...passionate customer base'?" I can't remember too many people salivating over the Vue, but then again, I know people who like cars. I won't make light of what is clearly a tragic consequence of GM's mismanagement. Saturn could have worked, in fact, I'll even go so far to say that it should have worked. A company dedicated to customer service, safe, cheap and efficient small cars. Gosh, that sounds like a recipe for a turnaround, doesn't it? Unfortunately, it was--like so many other GM decisions of the past two decades--a reaction to what Toyota, Honda, and other Japanese automakers had already done. If the automobile market is to return to a sustainable level, some of the saturation needs to be wrung out. It won't be pretty, it won't be popular, but it is necessary. The first one down the drain just happens to be "a different kind of car company."

Tuesday, September 29, 2009

Tommi Kaira Prius: All Show, Still No Go


Proof That It's Okay to Be A Hypocrite
(Image Credits: Autocar Magazine Online)

Fans of Gran Turismo will have heard of Japanese tuning outfit Tommi Kaira. While TK earned digital fame for its mental versions of the Skyline GT-R and Mitsubishi Lancer, it seems that the erstwhile wrenchmen wanted to do something a little more, how shall we put it, green. Enter the Tommi Kaira Prius. This is a very important car. Before you laugh that one off, let me explain why. There have been a whole raft of so-called "hybrids" out there; the Escalade, Silverado, and rumored Ferrari V12 hybrid come to mind. These are little other than normal gas-guzzlers with large hybrids. Think of them as thirsty beasts wearing a cuddly, Earth-friendly badge. Tommi Kaira have unwittingly produced the exact antithesis of these cars: a hybrid dressed up like a sports car! Wow! Like Andre Agassi said back in his Canon days, image is everything. The question I'm left with is, what image exactly is TK going for? It is a niche car, that is for sure. But how large can the niche be for people that want a sporty-looking, though not altogether sporty driving hybrid car? It's the sort of people who want to wear outdoor performance clothing, but don't want to have to go through the hassle of actually going outdoors. Hey, maybe TK is on to something...

Sunday, September 27, 2009

The CC: Volkswagen Fails to Learn from History


Santayana Would not be Impressed by VW's Wanton Flouting of Its Own Recent History
(Image Credits: Microsoft Encarta Online)


To reveal how easy it is to get behind on the American market when one lives in Europe, I was absolutely stunned whilst watching the (resolutely awful) Virginia Tech vs. Miami game yesterday to see ads for the new Volkswagen CC. I'm sure that our astute readership has seen this one coming for a long time. Forgive my retardation on comment, I beseech you. Where oh where do we begin...

First, from the back it looks like VW had a look at the Buick Lucerne and said, "Ja! Das ist the auto that we must build." (Don't even get me started on Buick's new ad campaign; hip-hop from the early-90's? Is Gen-X retiring already?) From the front, it looks like a (earth-shattering surprise here) Passat. In fact, this is no surprise as, when the CC goes in sale in the UK, it will be sold as a trim level of the Passat. So what you in fact have (as the eminent Mr. Clarkson describes) is that the CC is to the Passat what the Mercedes CLS is to the E-class. But why? Are there enough takers for the Passat and a prettier, though fully equivalent, sister? Why not just make a prettier Passat? VW needs to learn from the CSI franchise, and fast; just running the exact same show every night of the week with a different cast and location will work in the short term, but eventually, you dilute the brand.

Second, what's with the name? I respected the fact that Volkswagen still gave its cars names (even if they weren't inspiring or evocative) while the rest of the industry had moved on to alphanumeric soup. Just today I was talking about how "Golf" is a really weird name for a car). Yet, starting with the Touareg, things have started going down hill. Sharan, Touran, Eos, and now... oh, what the heck, what are your two favorite letters? Yes, VW's most iconic and brilliant car is the GTi. Hands down. When I return to the US it's highly likely that that is what I will buy. But, CC? What does it stand for? Cubic centimeter? Curiously Coined? My wife had the best with "Country Club." Would make sense if that's where VW performed its market studies.

Third, and this should be blatantly obvious to students of VW history, VW has tried this before. This is not a new development in Wolfsburg. In fact, it is quite striking that VW could be so brazenly bold in the face of what was an historical chastening at the unyielding and merciless hands of the US car market. None of you will remember the 2004-2006 VW Phaeton and that is because it was the most forgettable car ever made. Ever. I mean, what car has ever been built that has a factory that is more exciting and technologically interesting than the car itself?! It all was one man's party piece: Ferdinand Piech. Mr. Piech is the luminary behind such brilliant VW efforts as the 1-Liter car, the Nardo concept car, and the Bugatti Veyron. Talk about a hit list. How in the world did the puffed-up Passat make this techno-whiz list? It seems that Mr. Piech bristled at the idea of showing up to meetings with the other big German automakers in an Audi when he was chairman of the VW Group (of which Audi is, of course, a part). The goal, then, was to make an aspirational VW that was not an Audi. See Jeremy Clarkson's hilarious, and insightful, review of the Phaeton here. My favorite Phaeton gadget has always been the draft-less HVAC system; runny noses begone!

The problem with the Phaeton is so manifestly inherent to Volkswagen that it lies in the very name of the company. Volkswagen is often translated into English as "the people's car." By nature, a VW cannot be an aspirational automobile. The foundation of the company is transportation for all. So, while VW can dream of having a standout among equals, they simply cannot compete with the badge caché of the likes of BMW, Mercedes, or yes, even Audi. Historical blindness was the bane of the Phaeton; it will prove to be the downfall of the CC, as well.

Thursday, September 24, 2009

Waste Not?


The Only Clunk Heard Was That of My Head Striking the Desk
(Image Credits: Autocar Magazine Online)

The fact that I have no love lost for the Cash for Clunkers scheme is not news on this blog. Richard Bremner's latest in Autocar magazine, though, really drives the point home. Have a glance through the gallery at the twisted priorities of Western consumerism. Perfectly good cars traded in on a whim for something shinier, more satisfying(?), but certainly unnecessary. Admittedly--or rather, hopefully--these cars are outliers of an otherwise successful effort to get oil-burning rust-buckets off the street. But is it at all surprising that people used this scheme as an excuse to just get a new car? We do it with other consumer items, as well. Take for example, the iPod. Sure, it might be frustrating if the batter doesn't hold a charge for days on end like it did new, but if it still is holding a charge for at least a day, let alone 12 hours, is that not good enough for it to still be useable? The cars in these pictures were not good as new; they were probably not even good as used. Yet, they were by no means ready for the scrapyard. Cars, quite unlike consumer electronics, are meant to be maintained. In past lean times, people would "make do" with what they had. Scrappage schemes are an affront to common sense; rather than encouraging people to make sensible purchases, or educating people on basic personal finance, governments are throwing money out for any old purchase. Sounds like giving a man a fish, if you know what I mean.

Friday, September 18, 2009

Small Cars: Ankle Biting the Car Industry?


The Polo: Volkswagen's Bread, Volkswagen's Bane?
(Image Credits: www.jalopnik.com)

In an interesting summary of the state of the automotive industry on the even of the Frankfurt Motor Show, the Economist highlights some important trends that manufacturers must be aware of. Not the least important of these is that consumers--across most markets--are seeking smaller cars. For an industry accustomed to corporate/economic gluttony, this is a big problem for a couple of reasons.

1. The market is saturated

The car market as a whole is saturated. Demand cannot support the number of manufacturers that are currently offering products for sale. Even in relatively decision starved America, the process of purchasing a new car can be a very daunting task given the myriad of brands, let alone models that are vying for purchase. Companies rise and fall, but, in their latest actions, governments have cast doubt on whether the automotive industry can be allowed to endure such transience. This is a dangerous thing. Allow a mechanical analogy: a door. If a door is free swinging then it is possible to slam it shut. The faster the door is shut, the larger the slam. If, however, a damper is put on the door, then you can slam the door as hard as you like and it will still close at the same rate. If governments are going to take any meaningful and long-term action in the automotive industry, they must try and remove some of the energy of contraction, thus allowing it to occur gradually rather than suddenly. Keeping all the same brands open, whatever small demand may remain for companies like Saab, is not a solution. It only prolongs the fall.

2. Small Cars Have Small Margins

I grant you this: SUV sales were perpetuated by greedy and misguided consumers. People wanted big, strong looking vehicles to offer security, say something about them, and who knows what. But auto manufacturers were not unwitting accomplices to this trend. I have written before about how the Cash for Clunkers scheme had no teeth because the average fuel economy in US automakers' fleets was so abominably low. However, there was a simple financial incentive for producing SUVs: high margins. A margin, put simply, is the difference between what it costs to make something and the price for which you can sell that product. The Economist picks up on this:

To understand the importance of the mix, says Max Warburton of Bernstein Research, compare the cost of producing a small car such as the popular Fiat 500 with that of making a hulking sport-utility vehicle such as the Audi Q7. Mr Warburton calculates that the fixed costs are nearly identical, whereas the variable costs of making the Q7 (labour, raw materials and so on) are only about €10,000 ($14,700) higher for the Audi. Yet the Fiat sells for as little as €10,000, compared with a sticker price of at least €40,000 for the Audi. So a permanent shift toward smaller cars would devastate industry profits.
Large cars don't cost much more to make, but people are willing to pay a lot more for them. This, again, seems to be something that will be corrected over time. Automobile manufacturers like Toyota and Porsche have demonstrated unequivocally that massive amounts of cost can be cut by designing the process of assmebly as efficiently and intelligently as possible. This is how companies adapt to building a product with smaller margins. Higher margins provide a different kind of cushion, the sort that stunts rather than encourages efficient construction. Building a small car may be more expensive, but in the long run, its production that we can afford.

Wednesday, September 16, 2009

Renault Creates a New Paradigm for 'Team Orders'


Like the Dodo, Fair Play in Formula One (and Perhaps Sports In General) is Dead.
(Image Credits: http://lawyerkm.files.wordpress.com/2008/09/dodo_11.jpg)


With all the hubbub recently over such important issues as Serena Williams threatening violence against a US Open line judge, Kanye West performing one of the strangest social faux pas in recent memory, and, oh little things like health care reform, economic downturns, and the opening salvo of a trade war, you could be forgiven for missing this bombshell: Renault F1 has all but admitted that they conspired to fix a race. Not in any small fashion, mind you. This isn't Michael Schumacher and Rubens Barrichello being so dominant they try to trick the timing equipment into a nearly impossible dead heat. No, this was a blatant, tactical, and calculated action by a team to fake fortune, to create their own luck, and to hoodwink themselves onto the top step of the podium.

For a sport that desperately needed an image revamp after a controversy laden offseason, Formula One seems to be self-destructing in full public view. One manufacturer, BMW, has already declared its intent to leave the sport next season. Scandalous though he may be, Max Mosley has rightly pointed out that Formula One cannot stake its future on manufacturers, whose interests in the sport are far too ephemeral; extending only so far as profits, and success, allow. BMW has not won a world championship in four seasons' effort, therefore, they are cutting and running. How much longer will Toyota--who are rumored to have spent billions of dollars trying to build the perfect team--tolerate a lack of race wins, let alone championships? Now, it seems, the lot has fallen to Renault.

That a team could willfully ask one of its drivers to put his health, potentially even his life, just so that his teammate can have a better chance at winning is a damning indication of a deeply flawed culture within the Renault team. Only 15 years ago this type of crash could have killed Nelson Piquet, Jr. Is this an unforeseen knock-on from the superlative progress that the FIA and the Formula One teams have made in driver safety? Tell the old boy to get into a crash; he won't die. Make no mistake, the crash did not guarantee a win; Alonso's car could have easily come to a stop with a mechanical glitch, he could have had a real accident himself, or he could have been knocked off the track. Any number of things can happen; this is, after all, the nature of motorsport. As much science as Formula One teams like to put into the development of their cars, they still can only minimise, not remove, the uncertainty inherent in the sport. Renault's actions were the height of egotism and hubris; they are lucky to escape with banishment, if that is what it comes to. They deserved to have lived with the shame and horror of being the first team to suffer a driver fatality since 1994.

This is just another disheartening example of the erosion of sportsmanship in our increasingly self-centered and media-driven culture. Gene Wojciechowski wrote a marvelous article for ESPN.com in response to the Oregon-Boise State incident two weeks ago about how far we've come from days of respecting one's opponents and playing fair. Formula One teams, like Division I college football teams--with their massive budgets, stakes, and egos--are always looking for "the edge;" for that next thing that their competitors have yet to twig that keeps them out front. Often these advancements are on the cusp of legality; fulfilling the rules in word, though perhaps not in spirit. Yet Renault was not creatively interpreting a technical specification. They were tampering with the outcome of the race in a base, crass, and dangerous manner. When an organization sees itself as being above the rules, it is capable of anything, regardless of the dictates of honorable competition, fair play, or common sense.

As a follower of Formula One--ardently from 2001-2005 and casually since--I cannot see Renault remaining in the sport next year. Its star has been on the wane since Fernando Alonso won his world championships back in 2005 and 2006. The car has struggled to be relevant this year, and now there are the excoriating and damaging claims of such ludicrous and wanton flouting of the rules, let alone human decency. The CEO of the Renault Group, Carlos Ghosn, has never issued unqualified statements on the company's Formula One activities. In his own words, Mr. Ghosn stated that:
As long as we continue to perform well, we offer a good show, and obviously we are at the top level of Formula One, then there are not questions about the future in Formula One.
Mr. Ghosn also stated the importance of Formula One offering a "good return on investment" in order for Renault to continue funding the team. Unsurprising words from a man nicknamed "Le Cost Killer" for his slash and burn job that resurrected Nissan. No multinational corporation is going to stand having its name dragged through the muck in relation to breach of the rules of competition. Does Renault want to become a synonym for cheating? I doubt it. Flavio Briatore and Pat Symonds have stepped down, undoubtedly in an effort to stem the bleeding. Their efforts will be to no avail. When Nelson Piquet, Jr. crashed in 2008 he destroyed his car, the future of the Renault F1 team, and any good faith in the tattered shreds of the spirit of competition remaining in Formula One.

If you don't like it, give it back!

General Motors North America has announced a new advertising campaign, being called 'May the Best Car Win,' that will allow unsatisfied buyers to return their new GM automobile up to 60 days after purchase for a full refund.

The new program has a few limitations--for instance, the buyer must be up to date on his or her payment, the car cannot have more than 4000 miles on it, etc.--but overall, it is a customer-oriented push towards helping buyers gain some confidence in GM. While GM looks much different these days, post-bankruptcy--with the cancellation of the floundering Saturn brand, and the phasing out of Pontiac to merely a small, limited offering of a few vehicles through Chevrolet--GM hopes that this new incentive will revive their reputation, as well as their bottom line.

A 'money-back' guarantee is quite the drastic step for GM North America. It will be a difficult task for the company to win over the public and improve brand image. GM appears to be aware of such difficulty--they are spending $2 billion on advertising per year--and by most accounts, it will likely be a very critical time for the company's health. One is left to wonder, however, what will remain for the automotive giant if this new approach is unsuccessful.

Ferrari Hybrid: Because California Cares


Look! It's a Plug-In Ferrari. Oh Wait, It's Just a Toy.
(Image Credits: hobbytron.com)


In this Autocar Online posting, Ferrari announces that their first hybrid car 'is likely to be a V12.' The stated reason, according to Ferrari president Amadeo Felisa:

"California will be the model that drives our innovations," he said, "because we feel its customers are more concerned about these things."
As my peers put it, to which 'things' is Mr. Felisa referring? Hybrid vehicles? V12 engines? Precisely why does Ferrari need a hybrid vehicle? Most importantly, why does Ferrari need a hybrid engined V12? Presumably, to meet Corporate Average Fuel Economy (CAFE) standards for the brand, it would be possible to sell enough hybrid engined V8s to offset the consumption of the paltry few V12s that Ferrari sell. For example, the last V12 engined Ferrari was the Enzo. During its three year production run, only 400 examples were sold worldwide.

Let's cut through the marketing-speak to the motivations behind what Mr. Felisa is saying:

  1. The possibility alone of a hybrid Ferrari keeps Ferrari relevant, both technologically and psychologically. There has been an awful lot of talk about how the 'supercar age' is on the wane. By incorporating 'green' technologies like hybrid drive into sports cars, the sports car companies show that they are not completely out of touch. However, the absurdity of a hybrid V12 engine shows that reality isn't mixed in the Kool-Aid in Maranello.
  2. California is a huge market for Ferrari. Back in the 1980s, when emissions and crash standards were introduced in the United States, Ferraris and Lamborghinis were sold on the gray market to bypass federalization requirements. If California continues its tack of having more stringent emissions requirements than the rest of the nation, Ferrari could quickly find itself legislated out of one of its primary revenue sources. That is simply unacceptable from an economic standpoint.
I applaud Mr. Felisa's carefully chosen words; decidedly free from the 'greenwashing' rhetoric that seems to color so much of what's going on at Frankfurt. As the industry continues to struggle for relevance, its anamolous brands like Ferrari, Aston Martin, and Porsche will find it continually more difficult to justify their own existence. Whether hybrid sports cars provide that grounding is uncertain, but let's hope for clearer statements in the future.

Tuesday, September 15, 2009

VW: Over the Moon


Building a Car That Has No Market, That Takes Guts. That's How Development Occurs.
(Image Credits: Autocar Magazine Online)

In the 1960s, America put a man on the moon. This technological feat was possible because of the hard work and dedication of some very intelligent men. It was possible because of the faith of lawmakers in these men to be able to pull this daunting task off without tragedy or embarrassment. Most importantly, it was possible because we had cash reserves and export surpluses to match our purple mountains majesty. The situation at VW is very reminiscent of those heady early days at NASA.
VW's chairman, Ferdinand Piech, has been pushing the development of some of the most advanced automotive technology ever conceived. How many cars are made boring or uninteresting (dare I say, ugly?) in comparison with the factory in which they were built? Such it is with the VW Phaeton and its palatial birthplace. The Bugatti Veyron is often cited as Piech's greatest (and most asinine) accomplishment during his tenure as the top man. It is, without question, the most technologically advanced car ever made, in every way, just as it was designed to be. If you've never watched the first Top Gear Veyron race, you must. Your man card will be revoked, otherwise.
Rolling across the feed this morning came this little gem: VW plans to sell a revised version of its much hailed 1-Liter car by 2013. This is wonderful news. Granted, it looks a bit too much like Honda's ill-advised first generation Insight; a car driven predominantly by university professors in the Pacific Northwest. It won't appeal to a wide audience; certainly not in the United States where it is roughly the size of a Hummer wheel. But we have already been reaping the benefits of the 1-Liter car in the guise of the Bluemotion line on sale here in Europe. These ultra-efficient diesel cars flat out stomp their competition; hybrid cars especially. Now, the progenitor of that fantastic technology will be made directly available. Will it be the first aspirational eco-car? Probably not. But is it significant? Is it a good business decision? If it moves VW out in front of its Japanese competitors (rightfully, might I add) in the green races, then VW deserves to be the first to make that small step.

Sunday, September 13, 2009

Ferrari Prostitution


A Prancing Pony?
(Image Credits: Autocar Magazine Online)

Fresh off the Autocar feed is the "Ferrari" Abarth 500; evidently the car that appeals to 'Ferrari owners who want a small everyday car.' Let's think about this: if Ferrari owners wanted small, everyday cars then they would have purchased small, everyday cars. Instead, they purchased Ferraris. There is nothing intrinsically wrong with this. If they have the money, why not buy a Ferrari? There are so few Ferraris on the road that the environmental ramifications are offset by plebes such as you and me.
However, this is nothing but prostitution. Ferrari is selling itself in the midst of a dire financial crisis in the hopes of cashing in on its brand name by selling a "Ferrari"-branded Fiat to yobs and wannabes. It's like owning a Ferrari hat or shirt or bottle of cologne that you can drive. The best part is that they try and pass it off as competition, since Aston Martin is releasing an 'Aston' version of the Toyota iQ called the Cygnet. This isn't competition, it's copying. Evidently, Ferrari is not so immune to the downturn as they would like us to believe. Both companies should beware, though. The appeal of both lies in their exclusivity. Imagine if Moët and Chandon decided to release a special M & C version of Coca-Cola; would it be anything other than a soda? Of course not. What you are looking at is 1.4L of tarted up soda.

Sunday, September 06, 2009

Audi Boss States the Obvious... Media Lashes Back

In a rare move of German personality, Audi boss Johan de Nysschen made a statement about the Chevrolet Volt that has been promptly misinterpreted. De Nysschen did not say that the Volt was a car for idiots; he said that one would have to be stupid to pay the premium, that is, the decision is a stupid one. Even better, de Nysschen has seen fit to clarify his statement that had been misinterpreted. While I admit that de Nysschen could have chosen his words better, or that the attack could have been levelled against General Motors rather than leaving open the interpretation that somehow the 'innocent consumer' could have been the subject of his statement, I agree fully with de Nysschen's assessment. The Volt is not a car that makes sense.
Engineers can appreciate the technical complexity of cars like the Volt, the Toyota Prius, and the Honda Insight, however, they are not, in themselves, ideal solutions. They are part of a general trend to better fuel economy. The problem with the Volt is that it is a reactionary move; this has been the problem with the Detroit auto industry for the better part of the last 20 years. Has GM sought to outdo the level of engineering of the Prius or Insight or to break new ground? No. Instead, the Volt seeks to capitalise on the 'gadget factor' of the Prius or Insight. It is a car for people who want other people to know that these people are doing their part. More than that, they are Japanese cars; Japan is synonymous with high technology in the United States. Chevrolet (and American technology in general) isn't. An understated diesel Audi, while German and highly advanced, is not so flash.
Granted, an Audi is a bit of a repmobile. Yet de Nysschen is 100% correct that no one will pay a $15k premium over a comparably equipped Corolla for a Chevrolet. It doesn't make economic sense, it doesn't make practical sense, it doesn't even make environmental sense. The sad thing is, he made a poor choice of words by directing blame right on the people who should have been blamed. If Americans wanted more fuel efficient cars GM would have been building them. Shame on the Germans for being honest.

Saturday, August 29, 2009

An Ill-Conceived Government Plan Ends as a Failure, Japan Rejoices

Americans Bought the Right Cars, Just Made By the Wrong Country. Oops.
(Image Credits: www.theweeklydriver.com)


What could have been better news to come across my iGoogle after returning from my late Summer holidays than that the US Government has ended the Cash For Clunkers scheme after one month. I wrote a lengthy diatribe in my last entry about what a circus-ugly plan CFC was, and it seems that Uncle Sam and the American auto industry agrees with me. What better way to bolster your homegrown automakers than to scythe out even more market share from underneath them while they restructure to offer the sorts of fuel efficient cars they should have been selling anyway and shuffle more customers over to their competitors' better constructed products? Government intervention was necessary. However, it seems that the government bought into its own hyperbole and false urgency. A sensible plan would have been to get together with the product planners from the Big Three, find out how quickly they can get their four-cylinder cars to market, and then launch CFC at the same time amid a surge of Labor Day 'yay for the USA' feeling. This Economist article highlights how CFC was a 'devil's bargain,' of sorts. CFC was necessary to avoid a Keynesian liquidity trap (when the public saves money when they should be spending). The article also highlights that Americans now are considering the costs of ownership, rather than just the costs of purchase. But by encouraging spending, the Government unwittingly pushed consumers over to foreign competitors. Combined, the 'Big Three' netted only 39% of the money offered under CFC. Meanwhile, the Toyota Corolla came out on top; the nearest American competitor was the American Focus in a dismal fourth. Hence the economy was saved at the expense of the industry the Government was trying to protect. One certainly hopes that any plans the Government has for the health care system will be more well-thought than CFC, but I'm not holding my breath.

Thursday, August 13, 2009

A New CFC Problem


Look! It's One of the Smaller, More Fuel-Efficient Vehicles the Government Intended People to Purhcase
(Image Credits: General Motors)


Unintended consequences; history is full of them. One need look no further than chlorofluorocarbons to see how something that was hailed as a brilliant, world-changing discovery with the course of time threatened the very existence of humanity. CFCs were in everything from aerosols to air conditioners. By the late-1980s they were outlawed to try and stave off the growing hole in the ozone layer. Or take plastics, DDT, antibiotics, or any other invention that has had some effect or result that its inventor could not envision. Because science and engineering are practiced by imperfect, temporally-limited human beings, we will never be able to fully predict which successes are worthy of laud today, yet will be questioned mightily by future generations as if it should have been obvious to us.
There is a new CFC problem threatening the United States. This one is called the 'cash-for-clunkers' scheme. And, it too, so it would seem, has just as many problems as the original CFCs.
This AP story details how some people are taking advantage of the CFC rebate scheme to purchase luxury SUVs such as the Cadillac SRX, Lincoln MKX, and BMW X3. As the story details, these car dealers and interested buyers are merely taking advantage of a loophole in the agreement. It is not as if the money is being misappropriated; these vehicles actually qualify for government subsidy. It is a classic case of unforeseen consequences. The spirit of the program is that people will trade down from gas-guzzling SUVs to smaller, more efficient cars. The trouble is that if people wanted smaller, more-efficient cars they would have bought them in the first place. Instead--as is always the case with any law--the involved parties (the government included!) are doing the minimum possible.
The cars available for sale in the US have appallingly low fuel economy, so the MPG bar can only be set so high; otherwise the plan would be a catastrophic flop for the government since no one would take advantage of it. Consumers are not interested in buying smaller, more-efficient cars, otherwise they would have done so in the first place. Car dealers are interested in selling cars with the maximum amount of incentive; hence, they are unlikely to refuse to sell an SUV to someone under the CFC scheme because it 'doesn't fit the intended spirit.' Like any 'successful' government instituted plan, everyone gets to say they win, but realy, no one does.

Wednesday, August 12, 2009

Transparency Hops in the Back Seat


General Motors tries to Keep the EPA from Stealing Its Lunch
(Image Credits: A&M Flims)


It seems that GM's CEO, Fritz Henderson, had better grow some eyes in the back of his head; he's going to be spending a lot of time backpedaling. After issuing a statement several days ago on the Chevrolet Volt being potentially commercially unviable (after previously making it the centerpiece of GM's comeback from the brink), Mr. Henderson has now had to do a bit more reversing. After claiming (by a mystical, magical, opaque (re: not transparent) formula) that the Volt would be rated at 230 MPG (get it?), the General has had its magic carpet pulled out from under it by the EPA: the EPA has not tested a Volt. This is like that scene in The Breakfast Club (RIP J. Hughes, enjoy the High School in the Sky) where Judd Nelson and Anthony Michael Hall are talking with Molly Ringwald and AMH accidentally, but not accidentally, hints that he and MR are secretly having nocturnal discourses. Did GM seriously think that they could make outlandish fuel economy claims and have everyone just take it? Does their hubris still run so deep that they can actually believe they are one of the most trusted institutions in America? Making bold claims can show boldness. However, making unsubstantiated and bold claims is plainly foolish.

Monday, August 10, 2009

Progress Means Moving Forward


Richard Nixon's Resignation Speech Was Merely His Attempt at Being 'Transparent' About His 'Progress' Since the Watergate Scandal
(Image Credits: www.visitingdc.com)

In a recent update of Autocar Online, GM states that the Chevrolet Volt may not be commercially viable. To any casual follower of the auto industry this should come as little of a surprise. GM has not broken new ground since it came out with badge-engineering in the 1980's; and really that just made it easier for the executives since they could refer to their product as 'car' rather than 'cars.'
I really do feel for Fritz Henderson, however. The guy will have to respond apologetically to every polemical comment levied against GM thanks to Rick Wagoner's arrogant and shameful last stand. I do think that he should have better press people, though. While I admire GM's obvious desire to spin this as a positive by being 'transparent' and trying 'to keep the public informed of our progress,' this is not the sort of thing that one wants to be transparent about. And, frankly, how can this be interpreted as progress? If Mr. Henderson means that GM has made 'progress' in that it is no longer denying that it makes inferior product and that its competitors vastly outstrip its innovative capacity, well then kudos for GM making it past step 1. However, that seems far too existential a realization for GM at this stage.
GM is hoping that something bold, brash, and brilliant like the Volt will bring it back from the brink (apologies for the alliteration). The trouble with that line of thinking is that it is too much like banking on a home run to win the game; chances are, you're going to strike out. Any student of history knows that success in war requires steady, consistent, and unwavering progress, especially in the face of adversity. Let's all hope that GM is 'transparent' about some real 'progress' in the future.

Sunday, August 09, 2009

A Car Guy Car Shares

Car Shares: Feel the Love, Y'all

After spending a year in the UK without any motor vehicle access to speak of, my wife and I realized that we had more or less exhausted our ability to travel by train. Not that the UK does not have infinitely more rail accessibility than the US; it's just that to get to the areas of natural beauty (i.e. Devon, the Scottish Highlands) one needs a car.
Back in the US, if you had proposed something such as Zipcar to me, I would have asked you what sort of hippie I appeared to be. As a self-certified 'car guy,' the thought of sharing a car was anathema. My car was kept palatially clean. I knew absolutely everything there was to know about the maintenance history of my car because I did it myself. Why would I want to share my car with anyone less diligent?
Before proceeding, allow me to elaborate on the concept of a car share. A car share is a 'pay-as-you-go' car club. Hence, you can book a car for an hour, several hours, a day, a week, a month, however long you like. The idea is to incorporate as much of the convenience of owning a car without actually owning a car. Why does it differ from a car rental? For starters, there are no ID checks, blood tests, child-sacrifices necessary upon pickup. Booking in advance via phone or Internet ensures that your desired vehicle is available when you want it; however, it is entirely possible to just phone up the company and request an hour, two hours, etc. worth of driving. It is simple, clean, and painless (as I will later describe).
Here in the UK, we joined the car club Streetcar. After a long courtship (investigating costs, raising funds, asking their father for permission) we finally took the plunge in May. Since then, we have used a Streetcar on a day's rental and for a long weekend with no complaints. Both cars have been part of VW's Bluemotion line; substantially nicer and more technically interesting than your run of the mill Vauxhall Corsa. Membership is near as makes no difference to £60 p.a. with insurance roughly £6 p.m. to reduce the insurance deductible to £250. Rentals are as low as £6 per hour ranging up to £60 for a day (fuel not included). Streetcar also has a line of vans for rental for the odd trip to Ikea, antique show, farm market, or Scotland.

So what's it like using a car share? After booking my desired vehicle online, the following was involved (with levels of difficulty):

1) Find the Streetcar (Medium)

Streetcar provides convenient Google maps online and sends a text message 15 minutes before your rental with your car's location. Nevertheless, being on the ground is a different thing altogether from Google's omniscient viewpoint.

2) Unlock the car (Dead Easy)

Welcome to the Future. Your Car is Ready.

Every Streetcar member has a Streetcard. This standard card has an RFID tag inside that, when held up to the magic box behind the windshield, will unlock the car. I admit, this is probably dubious security, but you can just rock up straight off the street and get into a car; that is pretty cool.

All Hail the Wonder that is Magic Box.

3) Inspect the car for Damage (Easy)

Every Streetcar has a vehicle log in which (nice) members are supposed to jot down any damage that the car might have incurred during their sojourn. So, a quick walk-around with a glance in the logbook and, if necessary, a call to Streetcar HQ to notify of any malcontent is all that is necessary to make sure that you aren't responsible for someone else's transgressions. That was one fear allayed.

4) Input PIN (Do you have opposable thumbs?)

A Proliferation of PIN Pads Pervades Our Polis

On joining Streetcar, you are given a four digit PIN. This is necessary to mobilize the car and to get the keys out of their lockbox in the glove compartment. This pad is also the communication device (yellow button at bottom) that links each Streetcar with HQ 24-7 and is also the docking station for the fuel card (more on that later).

5) Grab the keys and go! (Easy, peasy)

The Drive:
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Driving a Streetcar is, well, as easy as driving any other car. While on the go, the keys lock and unlock the car as normal. The radio has iPod connectivity; an absolute must these days. Unlike a rental car, fuel is included in the cost of a Streetcar booking. This can be either good or bad, depending on the duration of a rental. When we took the Streetcar on a daytrip, we were responsible for fuel at a rate of 23p/mile. As we did not have to fill up the car (since it was a Bluemotion) the cost of fuel was low. When we took the Bluemotion Polo on an 800-mile trek across Devon, that cost ramped up substantially. However, all fuel transactions are billed directly to Streetcar via a corporate fuel card. Hence, there is no need to seek reimbursement for personal fuel outlays. Having all of the costs of a trip occur on one bill is, for obsessive budgeters like moi, a substantial advantage over standard car rental. Recently, Streetcar has started a promotion that any booking longer than 24-hours will have fuel included. Thus, there will be no fuel surcharge. This makes taking a Streetcar as attractive (to my mind, more attractive) than a standard rental car.
I personally have enjoyed having the opportunity to drive a couple of examples of VW's much-hyped Bluemotion line. After two trips, I observed 58 MPG in a VW Golf (doing substantial motorway driving at about 80 MPH) and well over 60 MPG in the Polo (with an average of 70 MPG on the motorway) despite doing some Devonian hill climbing. Both of these cars will leave a Prius with nothing but its Eco-hubris when it comes to achievable fuel economy.

I was not much of a fan of the electric power steering in the Golf; it felt artificial and weird. The Polo felt like a much better drive, but the gearbox places Reverse next to 1st with only a push down necessary to engage; particularly frightening if you need to quickly shift into 1st when the person you are following stops short on a 15% grade. Giving the Bluemotion treatment to both Golf and Polo endows both cars with the suspensions from their GTi brethren. However, both cars are let down by their low-rolling resistance tires that give up long before the driver is interested. It is an altogether schizophrenic experience on single-track and narrow two-lanes for the spirited driver, but wonderfully well thought out for the average drive. Despite having low-powered diesel engines, both cars were turbocharged; an absolutely necessity on any drive where the topography is not reminiscent of Illinois.

So to sum up the pros and cons of car sharing, in a bulleted list for the engineers out there:

Pros:
-------

- Substantially better cars than one could afford for such low sums of money
- More convenient than hire cars
- Relatively low cost of fuel
- Superlative fuel economy
- As much car as most people with access to public transport need
- Kinda quirky, cool, and fun

Cons:
-------

- It is not your car
- Mostly diesels or low-powered petrols
- Hidden costs of insurance and gasoline
- Annual membership fee
- Can't necessarily have the car you want when you want without advanced planning

All in all, I have been more than pleased with the car sharing experience and, as long as my income is limited, will absolutely look to it in the future as part of an integrated transport network for getting from Point A to Point B. After all, that's what cars were about in the first place.


Give Car Shares a Chance. Try Their Website!